On Football and Loyalty Oaths

Loyalty. We hear a lot about it these days, but to us it often seems like a one-way street. The store, the cable company, the politician, they all want your loyalty but don’t show you much of the same in return. This particular comic came from a trip John made to his local CVS. Being the good and loyal CVS customer that he is, the cashier asked him if he had a CVS loyalty card and the answer was yes, he did. Upon showing the card in question the cashier went on to tell him about the CVS CarePass Card, an even better way to show your loyalty. It came with a host of mouthwatering benefits like having your prescriptions delivered straight to your home. All for the low, low price of ONLY $5.00 per month (or the even LOWER price of $48 if you sign up for the year). The point is, there’s always something better out there, and you don’t have it. Now John and I didn’t spend over 70 combined years in advertising to see what’s really going on at CVS. Seems like there’s this little competitor out there called Amazon Prime, who coincidentally offers free shipping straight to your door for the low, low price of ONLY $119 per year! It’s a steal!! Or how about American Express. Got an Amex Gold? Well good for you, here’s a Platinum. But wait, there’s an even better one. Amex Black, for only $10,000 per year you can have so many benefits like first dibs on tickets to the next Ariana Grande concert. Who could resist that? And what about the airlines? If you are a loyal frequent flyer you get priority boarding. Which sounds great on paper until you realize you come after the 67 other groups that have more priority than you do. You know how to avoid all that? Just pony up an extra $1,000 or 2 to fly first class. I hear that even comes with pillows and blankets. Now that’s loyal. By the way, the final frame and joke on our drug store comic was a none-too-subtle shout-out to our friends at American Express.

And that brings us to the guy’s weekend. You could not have had 4 more exciting football games in one weekend. The final Sunday game between Kansas City and Buffalo is being called the greatest game ever played. I always look forward to that particular weekend every year. I used to watch with my son when he still lived at home, then later flew out to meet him wherever he happened to be living. But this year, with Covid and all, I thought I’d do something at home. Just like the comic said, my wife went to visit our kids and grandchild, knowing I’d be glued to the set. After making a bunch of calls, I ended up with a massive pot of chili and one friend to help eat it. When my wife came back we managed to kill it off over the course of a couple dinners, but c’mon. The excuses! Plans with children, grandchildren, shopping, weekend retreats, what is this world coming to? Everything is so complicated. Take the case of John, who dutifully recorded the KC-Buffalo game before going out. He came back and watched the whole thing before realizing it was the AFC Championship game from last year. Ooops. Fortunately, he got over it in time to see the end of this year’s game. And that my friends, is a wrap.

See you next week with two new ones.

Andy and John